Thursday, November 13, 2014

Launch of 5 door MINI

My colleague and I were invited to the launch of the new Mini Cooper S 5-door yesterday at the KLCC multi-level car park on Jalan Binjai. To save time from the traffic on Jalan Tun Razak, I took the LRT to Ampang Park.

The signage leading to the MINI launch wasn't so apparent so I had to ask the parking attendant for directions. But lo and behold, what was waiting for me behind the lift lobby - 3 brand new 5-door MINIs.

 Eleven exterior paint shades will be available. The three colour schemes shown here are - chilli red, moonwalk grey and electric blue.

The KLCC towers provide a fantastic background to showcase the cars against a beautiful blue morning sky.

 This model is supplied with run-flat tyres with 17" Rouolette Spoke two-tone rims.

 The vehicle is fitted with LED daytime driving lights as well as LED headlights and fog lamps.

A MINI is easily recognizable by its radiator grille with a honeycomb pattern and classic elliptical headlamps.

According to BMW Group Malaysia Managing Director Allan Harris, "The new MINI 5-Door is the perfect car for the small, urban, modern Malaysian family for everyday use. Be it as a daily commute to work after dropping the kids off at school, or the weekend out with family and friends. The only difference now is that you would be driving and travelling in style."

Colored smoke fills the air at the end of the launch (photo from PR agency).

The MINI visual boost LCD display with 5-key controller offers convenient access to driver assistance, infotainment, and comfort systems.

 JCW multifunction leather steering wheel with paddle shifters, rain sensor and automatic lights control.

At the heart of this baby is a 2.0 litre MINI TwinPower Turbo Technology petrol engine, delivering a maximum output of 192hp and 280Nm of torque. Coupled with a six speed automatic gearbox, the car can accelerate from 0-100km/h in 6.8 seconds and has a top speed of 230km/h. Average fuel consumption is 5.5 litres per 100km.

Representing BMW Group Malaysia are from right to left - Head of Corporate Communications Sashi Ambi, Managing Director Alan Harris and Product and Pricing Planning Specialist Chia Pin Ling.

The MINI Cooper S 5-door will retail for RM238,888. It will be bundled with a 3 year or 50,000km after-sales care package.


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